Identifying a Target Market

Learning Target: Students will be able to identify a target market for their business.

Watch to help you define a target Market:

Watch to help you learn the difference between a target market & a niche:

Watch to see some examples of BAD, GOOD, & BETTER target markets:

Now, it's your turn to try!  You will write a BETTER target market only.  This document is available in your Google Drive account as well if you want to review it again later.  Add your target market to your Establishing a Business Idea assignment!  When you leave class today you should have completed a a business concept, competitive grid, and identified your target market.

An Opportunity for You!

I just received this from the Council for Economic Education.  Here's a chance to win some money!!!

"What should the next President do to improve the economy?"

Everyone's got an opinion, and the Council for Economic Education wants to hear from your students! This election season, CEE is holding a video contest asking students in kindergarten through 12th grade, via their teachers, for the best economic advice they can give our next President.

Teachers should record one student, or a group of students, answering the question "What Should the Next President do to Improve the Economy?" One winner will be chosen by CEE Facebook fans ("Viewers' Choice") and at least one winner will be chosen by one or more economists selected as judges by CEE ("Economists' Choice").

Prizes include a $500 American Express gift card for each teacher winner, and $25 iTunes gift cards for the student(s) featured in the winning videos.

Video Submission Period Opens:
Wednesday, September 12, 2012, 9:00 a.m. EST
Closes: Tuesday, October 2, 2012, 11:59 p.m. EST

Public Voting Period Starts:
Wednesday, October 3, 2012, 9:00 a.m. EST
Ends: Thursday, October 18, 2012, 11:59 p.m. EST

Complete rules, a sample video and FAQ are available here. We look forward to hearing what your students have to say! Good luck.

Please let Mrs. Bird know if you would like to participate & your idea of a video.  I will help you in any way I can!